70s clothing has a unique place in American culture.  Starting from late 60’s hippie looks to the disco era, 70’s clothes were desinged to stand out and make a statment of the times.  The 1970s ran through from late ’60s fashion.  The hippies were still very present.  Tie dye shirts and worn jeans were the look .  Hip huggers and bell bottom jeans were likely to be personally customized by the person wearing them.  Adding patches and a variety of bleaching and tie dying techniques was popular.  Jean jackets were stylized with a variety of patches carrying whatever message the wearer felt like making.

Young women could be quite unpredictable in their fashion.  A girl wearing torn and faded jeans might next be seen in “hot pants” with long knee socks or a floral patterned granny dress, all on top of very high and clunky looking heels.  Women were asserting themselves in fashion and it was difficult to miss.  The mini skirt was still alive and well but “midi” dresses that came to the mid calf region and ankle length “maxi” dresses were also popular, especially in more formal situations.  You never knew what to expect.